Technician adjusting leather fabric surface.

Celebrating a decade of Lincoln Black Label

When Lincoln Black Label was introduced in 2014, it helped set the benchmark for excellence through exquisite design details and personalized service offerings. Inspired by elements like luxury travel and modern architecture, interiors envelope owners in expertly curated design elements, with custom services just as unique and tailored.
The Lincoln Black Label Logo

AVAILABLE WITH

EXPLORE LINCOLN BLACK LABEL THEMES

Each Lincoln Black Label theme combines world-class materials with exclusive design elements to create a singularly inspiring ambiance.
The interior of a 2024 Lincoln Black Label Nautilus® SUV is shown in the Chalet interior theme
The interior of a 2024 Lincoln Black Label Nautilus® SUV is shown in the Redwood interior theme

NAUTILUS THEME GALLERY


 
The interior of a Black Label Lincoln navigator with the Central Park theme
The fine interior detail of a Black Label Lincoln navigator with the Invitation theme
The door interior of a Black Label Lincoln navigator with the Yacht Club theme
The interior of a Black Label Lincoln navigator with the Chalet theme

NAVIGATOR THEME GALLERY


 
A 2025 Lincoln Black Label Navigator® SUV is shown in the Atmospheric interior theme.
A 2025 Lincoln Black Label Navigator® SUV is shown in the Enlighten interior theme.
A 2025 Lincoln Black Label Navigator® SUV is shown in the Invitation interior theme.

Available early 2025

  

Available early 2025

  

Available early 2025

 


 
The 2024 Lincoln Black Label Destination theme.
The Chalet theme inside the 2024 Lincoln Aviator Black Label
The front cabin of a 2024 Lincoln Black Label Aviator® SUV is shown in the Flight interior theme

AVIATOR THEME GALLERY


 
The 2025 Lincoln Black Label Aviator® SUV with the light-colored Moonbeam interior theme.
The front cabin of a 2025 Lincoln Black Label Aviator® SUV is shown in the Invitation interior theme
The front cabin of a 2025 Lincoln Black Label Aviator® SUV is shown in the Flight interior theme
A 2025 Lincoln Black Label Aviator® SUV with an Asher Gray exterior is parked in front of a building

AVIATOR THEME GALLERY


 

Introducing Moonbeam

Exclusively available on Lincoln Aviator® SUV, the new Moonbeam theme reflects the epitome of luxury travel by looking to the galaxy and instilling its awe and wonder through custom curated interior details.*
*Lincoln Black Label model shown. Available at participating Lincoln Black Label Retailers only.

Learn more

EXCLUSIVE LINCOLN BLACK LABEL OWNERSHIP PRIVILEGES

Enjoy benefits that extend far beyond the driver’s seat.

 
LINCOLN OWNER BENEFITS AND REWARDS

Lincoln Black Label ownership comes with our most comprehensive collection of benefits.*

*Restrictions may apply. See a participating Lincoln Black Label Retailer for complete details.

 

Complimentary Lincoln Pickup & Delivery service is available for 2017 model-year and newer Lincoln vehicles within the 4-year/50,000-mile New Vehicle Limited Warranty. Owners of vehicles outside of the 4-year/50,000-mile New Vehicle Limited Warranty may arrange for the service at a cost. Mileage limitations may apply.

Service is available for retail and warranty repair.  Mileage limitations may apply.  See a participating Lincoln Black Label Retailer for complete details.

Four years, 50,000 miles or four service visits, whichever comes first. Covers all required scheduled maintenance, including your wear items such as: shock absorbers, engine belts, hoses and hose clamps, brake pads and linings, wiper blades and spark plugs (except CA). See your participating Lincoln Black Label Retailer for complete details.

‡‡During life of ownership for first owner at any Lincoln Black Label Retailer.

A man loading a bag into the back of a Lincoln vehicle.

Upgraded Travel with Avis®

Lincoln Black Label membership provides access to the Avis President's Club, an exclusive invitation-only program. Benefits include a *double upgrade when available, a guaranteed rental with 48-hour advance reservation, a dedicated line for reservations and customer support, and a chance to earn 50% more points by opting in to Avis Preferred Points. **

In addition and exclusive to Lincoln Black Label clients a complimentary vehicle for up to seven days when traveling to Los Angeles, San Francisco, Phoenix, Orlando or Atlanta international airports, within the first year of ownership.

LEARN MORE

*Double upgrade excludes class X vehicles. Maximum of one complimentary rental. Complimentary rentals are valid up to and including the Luxury car class (Group H).**All taxes, fees (including but not limited to Air Conditioning Excise Recovery Fee, Concession Recovery Fee, Vehicle License Recovery Fee, Energy Recovery Fee, Tire Management Fee, and Frequent Traveler Fee) and surcharges (including but not limited to Customer Facility, Charge and Environmental Fee Recovery Charges) are at the client's expense.